LG and viral marketing
Today a friend sent me this link: http://www.lgblog.es/2010/02/15/lg-potencia-en-la-calle-las-redes-sociales/. That's the promotion for LG mini, which was unveiled during the Mobile World Congress at Barcelona. Nice idea using the "Castellers de Poble Sec" (from my area). Oh, and I know one of the guys there :)
You can see the videos here:
PS: I've changed the RSS feeds, update them!